Data Monetisation Concept

Led by experience. Proven in execution.
15+ years sector expertise
Proven $7m ARR built from scratch
Go-to-Market strategy for data products

What I do

With over 15 years of experience in the financial data sector, I have built my career selling, designing, packaging, and monetising financial datasets that drive real business outcomes, and user adoption.

My approach combines deep industry knowledge, understanding of end-user workflows, with practical, and hands-on execution.

Core Expertise

  • Data licensing & pricing models
  • Product roadmap & delivery optimisation
  • Commercial Go-To-Market strategy and enterprise sales enablement
I have designed, packaged, and monetised data that enabled $7m ARR and 20% YoY revenue growth for a leading provider of financial data.

Specialised Advisory Services

Expert guidance for data vendors, fintechs, and institutions. Unlock new revenue streams, optimise go-to-market, and scale your data business with proven, hands-on strategy. The modules below are tailored to the maturity of your data products and the ambition you have to develop your offering.

Data Licensing

Review and advisory on Master Service Agreements (MSAs) and commercial legal terms related to data licensing and delivery. Focuses on aligning contractual language with data monetisation best practices and client workflow protections.

Commercials

Design or assessment of pricing frameworks, commercial models (seat-based, usage-based, enterprise), and licensing strategies. May include theoretical pricing grids and alignment with packaging and client segmentation strategy.

Product Roadmap

Strategic input on long-term product development, including prioritisation of data assets, API improvements, and delivery architecture to support future scalability and monetisation. Output typically includes roadmap outlines, trade-off considerations, and delivery planning frameworks.

Sales Enablement

Assistance with product positioning and value proposition design. This may include reviewing or designing pitch decks and go-to-market narratives for Sales teams to better articulate the commercial and strategic value of data products.

Packaging

Review or creation of data packaging strategy, ensuring alignment with client workflows, investment strategies, and commercial models. Covers design of asset-type bundles, regional groupings, and thematic or cross-asset packages.

Deliveries

Technical and functional advisory on data delivery channels (e.g. APIs, file-based delivery, marketplace listings). Includes drafting of endpoint specifications, recommended delivery workflows, and architecture for listing on platforms such as Snowflake or Databricks.

Tailored to your context

From data owners to end consumers, every use case is unique. I adapt a singular workstream with configurable modules to fit your context, because the best paths are bespoke. Roads to market? The paths vary, but the core approach stays consistent, so we tailor together without reinventing.

Multi-stakeholder process
Solution orientation
Longer sales cycles
Scalable deliveries
Value-based pricing
Account expansion
focus
Remove friction points
Improve adoption
Price tiering
Product testing strategy
Solution-led messaging
Storyline for buyer personas
Commercial viability
Pricing & Packaging
Build revenue projections
Data licensing strategy
Credible narrative
Due dilligence material
High-value datasets
Routes to market
Commercial framework
Client-facing material
Data protection
Internal execution
Marketplace readiness
Smart packaging
Delivery specifications
Marketplace pricing
Listing positioning
Operational ownership
Workflow alignment
API-first thinking
Streaming & latency models
Marketplace integration
Capability mapping
Specification writing

Powered by a rigorous framework

1
Learn

Initiation & Scope Confirmation

Initial stakeholder engagement, problem framing, and scope definition, formalised by the approval of a bespoke Statement of Work and execution of contractual terms.

2
Think

Planning & Cross-Functional Alignement

Structured working sessions between the Consultant and the Customer teams to define objectives, governance, and a coordinated delivery plan.

3
Build

Assessment & Recommendations

Evidence-based evaluation of current state and opportunities, with a documented execution plan and prioritised, actionable recommendations.

4
Execute

Refinement & Strategic Execution

Iterative delivery with Customer teams to validate assumptions, sequence work, and operationalise the strategy against agreed milestones.

5
Deliver

Handover & Transition to Business-as-Usual

Formal transfer of strategic plans, assets, and outcomes, including playbooks, enabling smooth ownership by internal teams.

Work with me, what to expect?

In my experience, flashy claims don’t build trust — results and relationships do. Over the years, I have had the privilege of working with exceptional teams, clients, and partners across the financial data world. This is what spurs me on to do what I do: to help organisations build stronger, more sustainable data businesses. Not only for the vendor to be more profitable, but most importantly for the end customer and users to benefit from a product that has value and drives faster and better decisions. What you can expect from me is a way of working grounded in clarity, rigour, and collaboration. I’ll challenge assumptions when it helps, bring practical solutions you can act upon, and stay close to the details that make strategies work in real life.

This page shares a selection of comments and testimonials from people who have seen me in action. My hope is that it gives you a sense of the approach and values I bring to every engagement.

Head of Pre-Sales
Macrobond Financial

Very exciting for all the companies that will now get direct access to Greg's invaluable expertise. Working with you over the past few years has really been inspirational! I can’t think of many people who bring a unique combination of technical skills, commercial acumen, and business savvy while staying uniquely professional, fair, and genuine. Being both detail oriented and innately able to see the bigger picture while being both necessarily sceptical yet contagiously optimistic makes Greg a truly unique talent.

Head of Sales EMEA & Americas | Global Head of Partnerships | Former CCO at Macrobond
Regnology

G was my second hire when I joined and he was a massive success. He built our datafeeds business from scratch, running everything from product design through to marketing and GTM. I have no hesitation in recommending him to anyone looking to scale a data business.

Product Manager
Macrobond Financial

Data without a business model is just a lake. Only senior architects like Greg can turn it into a flowing system that nourishes the industry. Exciting stuff and looking forward to your great contribution to the industry!

Solution Architect
SAP Fioneer

Greg's expertise is a real asset and any client will be lucky to have them on their side. Best of luck on this exciting journey!

Product Specialist
Abaris Investment Management

Any firm getting Greg's advice will get the best value they can hope for. I really appreciated your immense contribution at Macrobond.

Senior Account Executive
9fin

As someone that has witnessed (and benefited from) the value of Greg insights firsthand, I have no doubt you will be successful!

Head of Customer Solutions
FactSet

I can only recommend Greg to anyone!

VP Sales
factset

Your professionalism and market knowledge will make you successing in this new adventure!

Product Strategist
Charles river development

I am sure your new customers will benefit from your insight and hope we get to work together again one day.

VP of Business Development
Engine AI

Amazing move! I highly recommend anyone to try your services!

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